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The Power of Why: Sharing Stories that Move Donors to Give

Erica Coyle, Founder & Principal, Elevation Strategies

 

Meet Erica Coyle

Based in Bozeman, Montana, Erica started her nonprofit career in fundraising, working for organizations whose missions ranged from serving underserved youth to a Smithsonian Affiliate museum. She then took her development experience to Haven—one of the state’s leading domestic violence nonprofits—where she guided the organization through a period of remarkable expansion and innovation as its Executive Director.

During her 12-year tenure at Haven, Erica led initiatives that doubled the number of programs offered, significantly enhancing the organization’s capacity to serve the community. Under her leadership, Haven increased its capacity to meet a 100% increase in the number of survivors served—an indicator of both community need and the organization's growing reach and effectiveness.

Erica’s commitment to equity and systemic change extended well beyond brick and mortar. Aware of the fact that an organization is only as strong as its team, she worked alongside her board and leadership team to create a supportive and inclusive culture centered around equitable practices. 

With Elevation Strategies, Erica is ready to help your organization rise to its next chapter—boldly, compassionately, and with purpose.


Did you know that stories–the “why” and “how” of our work–are remembered up to 22 times more than just the facts? That means, by showcasing the right stories, your nonprofit will stand out and be remembered. The question is how do we tell our stories in a way that both lifts up the voices of those we serve and helps donors remember our work when it’s time to give?
 
Join Park County Community Foundation for a workshop with Elevation Strategies on how to use storytelling as a means to ethically center your clients and participants and stand out among your donors. In this two-hour workshop we will cover:
 

  • How to ethically gather and share your organization’s stories

  • Storytelling mediums (hint: a picture is worth a thousand words!)

  • How to use your organization’s stories as a fundraising tool for Give a Hoot

This workshop is the first in a series of three sessions focused on helping Park County nonprofits prepare for the Give A Hoot community giving challenge in July. Led by Erica Coyle, a former nonprofit executive director and now the founder and principal at Elevation Strategies, these sessions will equip you to put your organization's best stories forward, support your board in the Give A Hoot fundraising effort, and leverage the contacts made through Give A Hoot into long-term donors and advocates.

Contact:

Keva Ward, Program Manager
keva.ward@pccf-montana.org
406-224-3920

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